Transforming a startup into an industry leading attribution analytics platform
The Encore platform gives insights of fractional performance attribution of impression level data, letting advertisers know where their advertising is contributing directly (or indirectly) to the overall lift, even when there is no immediate action by the user. For this project, we built an extensible modeling engine and report viewing ui. Encore was acquired by Flashtalking in 2016, and Flashtalking was acquired by Mediaocean in 2021.
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Date
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Client NameEncore Media Metrics
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Category
Challenge
Cut through the noise of the adTech industry and position Encore as a sophisticated yet easy to implement tool for CMOs and marketing managers. Challenging what really matters to advertising managers, decision makers, and the adtech industry at large, we had to radically redefine the offering.
Result
After implementing a modern customer-facing UI and a scalable processing engine on the back, Encore quickly became an attractive acquisition target, and transacted in less than a year.